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Naming expert shares process for creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos
1:22:44
YouTubeLenny's Podcast
Naming expert shares process for creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos
David Placek is the founder of Lexicon Branding, a company that focuses exclusively on the development of brand names for competitive advantage. Lexicon is behind iconic names such as Sonos, Microsoft’s Azure, Windsurf, Vercel, Impossible Foods, BlackBerry, Intel’s Pentium, Apple’s PowerBook, and Swiffer. Over 40 years, David’s team has ...
30.9K views6 months ago
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