Myth about Thread Count Before we get started, we need to discuss the largest myth in our industry. High thread count does not necessarily mean high quality. Thread count is literally the number of threads in a square inch of fabric. Different thread counts have different characteristics, but lower thread count does not mean lower quality. Real quality comes from the type of cotton, how it is woven and how it is finished. Lower thread counts use a thicker yarn which produces a crisper sheet and
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