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What is the difference between brand collateral vs marketing collateral? First let’s start with defining collateral real quick. It’s any material used to promote and support a business, brand, product, or service. So brand collateral focuses on building and maintaining a consistent brand identity through things like logos, business cards and brand guidelines. Marketing collateral, on the other hand, aims to promote products and services and drive conversions with things like flyers, ads, and ema
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