Deepfake software like Alibaba’s Wan 2.2, HeyGen, and Pika is making it easier than ever to exist online without showing your real self. You can map your voice and motion onto another face and stream like it’s you. It feels playful, creative, even liberating, until you realize anyone else can do the same with your image. The line between personal expression and digital impersonation is getting thinner. Influencers, streamers, and brands are already experimenting with AI doubles that never sleep