Jay Wengrow

Amazon isn’t a bookstore. It’s an algorithm.” Imagine this: You’ve spent months preparing your book. You launch it. Two weeks pass… You’ve made a few sales, but zero reviews. For Amazon, that’s a signal of low interest. It pushes you down in the rankings. And once you drop… climbing back up is hard, almost impossible. Now imagine the opposite: you launch your book, and sales plus positive reviews come in right away. Amazon sees you’re in demand, moves you to a more visible ranking zone, and keep

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