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Advertising 101: What are Ethos, Pathos & Logos? (2026) | Boords

Advertising 101: What are Ethos, Pathos & Logos? (2026) | Boords

Before there was Ogilvy, there was Aristotle. The Greek philosopher cooked up a concept called the three ‘modes of persuasion’, a framework for understanding the three ways we persuade people to do something.

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