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Iceman Proves Drake Was Never Against His Label Drake just released an unprecedented 43 tracks across three simultaneous albums: Iceman, Maid of Honour, and Habibti. While the internet is focused on specific competitive lyrics, the true story lies in the corporate infrastructure behind this release. We are analyzing the massive multimillion-dollar marketing campaign—including Project Bot and the viral Toronto ice installation—to understand the active relationship between Drake, Republic Records,