Vision Motivee | Daniyal on Instagram: "This looks like a simple brick, but it fundamentally changes how drivers behave in seconds. ! Instead of relying on paint, signs, or flashing lights, this crossing turns human psychology into the safety system. The brick isn’t real. It’s a lightweight foam block designed to appear heavy and dangerous from a driver’s perspective. Drivers instinctively respond faster to perceived physical risk than to road markings. A pedestrian holding what looks like a bri

The Business Magnets on Instagram: "Pedestrians at a busy crosswalk near Granville Island in Vancouver were invited to grab foam bricks and hold them while crossing the street. The unusual setup was part of an April Fools’ Day campaign by Vision Zero Vancouver designed to highlight how difficult it can be for drivers to notice people on foot. The location has a history of speeding vehicles and serious collisions, and nearby structures make pedestrians harder to see. By using a playful but striki