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Over 400 negative political ads reveal a dark secret: they're designed to be controversial. When the 'high road' fails, mud-slinging gets attention and engagement. But here's the kicker: they don't change minds, they reinforce existing beliefs. #PoliticalAds #NegativeCampaigns #ElectionStrategy #PoliticsExplained #PublicOpinion | The Sabo Ross Experiment | Facebook
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