1970 commercial for Close-Up toothpaste
0:31
1970 commercial for Close-Up toothpaste
1.2K viewsApr 28, 2019
Internet ArchiveHappySwordsman
The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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