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Beyond Brand | Marketing on Instagram: "Taboola and Paramount Advertising have partnered to launch Performance Multiplier, a solution designed to help small and medium-sized businesses (SMBs) measure and extend the impact of their connected TV (CTV) ads across the open web. Integrated into Paramount Ads Manager, the solution leverages Taboola’s Realize AI technology to enhance targeting and attribution, enabling advertisers to reach matched and lookalike viewers across Taboola’s network of over
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Big news reported by @Axios: A new, global partnership with @lgads.tv, bringing the best of awareness that CTV provides, with performance tech that Realize is known for. Taboola’s first partnership of its type with a TV manufacturer, this is great for LG’s very large advertisers that want to reach consumers on LG’s screens, and push those campaigns further to drive clicks, purchases, and actions on our large publisher network. Read more through our story. #DigitalMarketing #PerformanceMarketing
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