#HGRetrospect ‘Washing Powder Nirma’ Ad Nostalgia from the days of cinema ads and early days of Doordarshan. Directed by Kailash Surendranath Starting Sangeeta Bijlani In the 1970s, the Indian washing powder market was dominated by Hindustan Lever Limited and its Surf. This changed with the emergence of Nirma and it’s unforgettable jingle. “Washing powder Nirma, washing powder Nirma” Towards the end, the ad focuses on four women carrying packets of Nirma with them. It begins and closes with the
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