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How Macy’s Turned a Parade Into the World’s Longest-Running Ad
Follow @ThisIsCampfire for more stories like this! We love watching the Macy’s Parade…it’s tradition…it’s all one big magical commercial…that we choose to watch. The Macy’s Parade turned ads into memories. Tradition over attention. When brands start creating moments… that’s when magic happens. What’s a tradition your brand ...
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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This ad hit people hard, and honestly, I get why. When so many people are cutting
lifeofsal
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