What went wrong with Cracker Barrel's rebrand?

🛑Stop & Save this immediately!! Christmas Crack “Cookies” 1 cup butter, 1 cup brown sugar, 24 Ritz Crackers, Chocokate chips, Sprinkles…..Melt Butter and brown Sugar and bring to boil. Use cupcakes liners and line cupcake pan. Place 1 ritz cracker in each cupcake liner. Take melted sauce and pour 1Tbsp over each cracker. Bake 350 for 8 minutes. Remove. Add 1Tbsp of chocolate chips on each one. Once melted use spoon to spread. Top with sprinkles. Refrigerate to set up. Store in air tight contain