Marketing Psychology on Instagram: "1. What is the Framing Effect? The framing effect is a cognitive bias where people’s decisions are influenced by how information is presented, rather than the facts themselves. It was popularized by psychologists Daniel Kahneman and Amos Tversky in the 1980s through prospect theory, showing that equivalent options can seem more or less appealing based on wording—like emphasizing gains vs. losses. 2. How It Works? It exploits how the brain processes context and