Marketing Agent on Instagram: "Marketing measurement is finally catching up to marketing speed. AI-powered marketing mix modeling is attracting serious investment as tools move from analyst-only dashboards to real-time, conversational access through AI chatbots and agents. Instead of waiting weeks for reports, marketers can now ask questions, explore scenarios, and adjust spend in the moment—based on live data. In 2026, the advantage isn’t just better measurement. It’s faster, accessible insight