Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

We all see marketers going crazy behind click-through rates, impression, reach, and other similar metrics like this. But what’s the point of all these metrics if you don’t know your customers? Someone ...