Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Daniel Moss learns how they test your metabolism at Body Measure. Hegseth says he won't publicly release video of boat that killed survivors in the Caribbean Sylvain Charlebois: The quiet ...

I tried the Fenty Beauty Pro Filt’r Soft Matte Powder Foundation on my dry skin using different techniques. See how it held up, whether it creased, and if it’s worth the hype! #FentyBeauty ...

LINKOPING, Sweden and LOS ANGELES, Dec. 10, 2025 /PRNewswire/ -- Today, Divergent Technologies, Inc. (Divergent) and Saab announced the delivery of initial fuselages for a Saab future product concept ...

In medicine, there’s almost no such thing as a free lunch. Just about every drug or intervention will have its side effects. Ideally, rigorous studies and the regulatory process will ensure that an ...

New research shows that products praised for health and wellness benefits may contain more dangerous ingredients than what is on the label. In 15 years, protein powder has gone from a gym junkie's ...

This article originally appeared on The Conversation. Powder and ready-to-drink protein sales have exploded, reaching over $32 billion globally from 2024 to 2025. Increasingly, consumers are using ...

When it comes to nutrition trends, protein is having a major moment. Walk down the aisle of any grocery store and you can find protein-infused popcorn, yogurt, ice cream and more. And, of course, ...

Protein supplements are more popular than ever, but a new report suggests that some popular powders and shakes contain unsafe levels of lead, prompting experts to recommend limiting how often you ...

Experts said the levels were not high enough to cause immediate harm, but raised the risk of long-term health effects. By Maggie Astor A number of popular protein supplements contain levels of lead ...