ESTONIA/US – Large language models (LLMs) acting as synthetic respondents can get close to achieving human-like results in consumer research, according to research from PyMC Labs and Colgate-Palmolive ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

The MMM example notebook, the Budget Allocation notebook, the Lift Test Calibration notebook, and likely others specify the versions of python, matplotlib, arviz, numpy, pandas, pymc, and pytensor.

Mathematical and computational models of biological systems are increasingly complex, typically comprised of hybrid multi-scale methods such as ordinary differential equations, partial differential ...

I am running pymc-marketing version 0.2.1 installed via pip. The example mmm notebook is being executed on an ml.g4dn.xlarge instance (4vCPU, 16GB, 1 GPU). The execution of mmm.fit(X=X, y=y, ...