UK mobile operator O2 has launched a Christmas TV advertising campaign to highlight the experiences of people affected by digital poverty at Christmas, and to raise awareness of the National Databank, ...

The Advertising Standards Authority (ASA) has banned an O2 advert after viewers complained it included misleading information about data allowance. The ad, which ran appeared in both an in-flight ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

O2 wants to remind everyone that it’s the only major UK network not to charge customers extra for EU roaming when abroad. In the fun spot, viewers see various holidaymakers in a series of dramatic ...

The mobile network operator’s TV ad showed a faun standing beneath a tree saying he is in “O2’s mind”. A woman called Mel appears and the faun says that the mobile operator thought “What if Mel was ...