Meta Platforms announced two updates to its advertising-measurement offerings Wednesday -- an AI-assisted upgrade to the Meta Pixel and a one-click setup path for the Conversions API. The changes are ...

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and ...

Meta has launched a new cross-app management account system that lets users manage Facebook, Instagram, WhatsApp, and more from one place. It brings settings, security, and logins into a single hub.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending ...

The Consumer Federation of America has filed a lawsuit against Meta, alleging the company knowingly allows high-risk advertisers to run scam ads on Facebook and Instagram rather than banning them, ...

On January 13, 2025, we published a client alert in which we warned that the plaintiffs’ bar had begun adapting theories used in a wave of healthcare website-tracking class actions to target financial ...

The AI version of Zuckerberg is trained on his mannerisms, tone, and public statements, according to a report from the Financial Times. The AI version of Zuckerberg is trained on his mannerisms, tone, ...