When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

MathWorks, a leading developer of mathematical simulation and computing software, revealed that a ransomware gang stole the data of over 10,000 people after breaching its network in April. The company ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

A new artificial intelligence (AI) tool could make it much easier-and cheaper-for doctors and researchers to train medical imaging software, even when only a small number of patient scans are ...

Delta Air Lines is studying how to segment its premium cabins. The airline could offer different options that are similar to changes it's made in the coach cabin. Other airlines offer more spacious ...

The incident impacted multiple web and mobile applications, licensing services, downloads and online store, website, wiki, MathWorks accounts, and other services. Software maker MathWorks this week ...

MathWorks, a leading developer of mathematical computing and simulation software, has revealed that a recent ransomware attack is behind an ongoing service outage. Headquartered in Natick, ...

MathWorks, a mathematical computing software company headquartered in Natick, Mass., disclosed a ransomware attack in an update to its website on Monday. MathWorks is known for creating the MATLAB ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...