The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the ...

Google is willing to share more data with publishers to remedy a court’s finding that the Alphabet Inc. unit illegally monopolized some advertising technology, a senior executive said. Testifying at a ...

Google moved to exclude expert testimony as inadmissible, arguing the U.S. Department of Justice's key witness "lacks the relevant experience to provide such opinions" on the feasibility of a forced ...

Agencies have begun to quietly talk about Google holding dinner meetings in New York and Los Angeles during the past few months for execs who typically work with buy-side tools but not ...

Google said it plans to appeal a federal judge’s antitrust decision that proposed milder remedies for restoring online search competition than those recommended by regulators. According to Reuters, ...

Alphabet's Google on Saturday said it will appeal an antitrust decision under which a federal judge proposed less aggressive ways to restore online search competition than the 10-year regime suggested ...

Discover the best free alternatives to Microsoft Excel. These powerful, feature-packed solutions will help you work smarter and faster by allowing you to create comprehensive spreadsheets and analyze ...

Last month, a U.S. District Judge in Alexandria, Virginia, wrote that Google had harmed advertisers and consumers by violating the Sherman Antitrust Act in two markets. It was the second time in less ...