Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Heterogeneity among experimental units can introduce experimental errors, necessitating the use of techniques that enhance statistical inferences to address this issue. One effective approach is ...

A year ago today, a violent storm struck the coast of the sleepy Sicilian fishing village of Porticello. High winds and dramatic thunder and lightning are not unheard of around this time of year in ...

1 Department of Biochemistry, Brandeis University, Waltham, MA, United States 2 Department of Biology, Brandeis University, Waltham, MA, United States This study explores the efficacy of Bayesian ...

This study examines how trade shocks that start in one large economy ripple through other countries and how long those effects stick around. Using quarterly bilateral-trade data for 2012-2023, the ...

A British-flagged luxury superyacht that sank off Sicily last year, killing U.K. tech magnate Mike Lynch and six others, resurfaced Saturday as salvage recovery crews finalized the complex operation ...

Salvage experts lifted Mike Lynch’s sunken superyacht to the surface and began pumping seawater out of it on Saturday, 10 months after it sank off the coast of Sicily, killing the British tech tycoon, ...

Investigators are hoping to find clues as to why the Bayesian superyacht sank off the coast of Sicily 10 months ago, killing seven people. By Emma Bubola and Jeffrey Gettleman The hull of the Bayesian ...

The two abbreviations directly represent Latin words that translate to “for example” and “that is.” However, Merriam-Webster’s dictionary noted that describing the phrases as “example given” and “in ...

Addressing a variety of questions within Earth science disciplines entails the inference of the spatiotemporal distribution of parameters of interest based on observations of related quantities. Such ...