Six months ago, we gave a name to the one-block stretch of Broadway where matcha-sipping, Jansport-wearing middle- and high-school girls swarm to shop and socialize: “Tween Row.” Now that it’s ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The Sincerely Yours Fresh Starter 3‑Piece Skincare Set is a ...

Tween girls contain multitudes, trying on the interests of young adults while still relishing the cute, shiny, and glittery toys of their childhood. Their increasingly sophisticated brains are ...

While the term might make you roll your eyes, “tween” is the perfect word for anyone eight to 12 years old. It’s a combination of the words “teen” and “between,” a reflection of how many kids feel ...

Not too long ago, networks like Disney Channel and Nickelodeon ruled the airwaves—and the hearts of preteens. This shift has implications beyond entertainment. According to experts, the disappearance ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

Mostly, I remember the fluffy pens. When I was in elementary and middle school, nothing could be cooler than a fluffy pen, at least until it got covered in backpack grime and started to look like an ...