The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Rahul Naskar has years of experience writing news and features related to Android, phones, and apps. Outside the tech world, he follows global events and developments shaping the world of geopolitics.

The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. The expanded A/B testing options will automatically apply titles and thumbnails that ...

Google is testing a new feature with YouTube that allows users to customize the recommendations that appear in their “Home” feed, seemingly with some level of AI. In its latest experiment, YouTube is ...

YouTube is currently testing out a direct messaging feature on the platform, which the company previously removed years ago. Credit: Valera Golovniov/SOPA Images/LightRocket via Getty Images Almost ...

Is quality engineering (QE) an extension of software testing or a complete change in responsibilities? That's a question I want to answer today. As COO of an enterprise test execution cloud platform, ...

Oct 21 (Reuters) - The American Petroleum Institute said on Tuesday it opposes legislation to expand year-round sales of E15 gasoline, a reversal that underscores deepening tensions between the oil ...

Two years after revamping its developer programs and pricing, X is expanding the closed beta of a pay-per-use plan for its API to more developers. The social network is accepting applications from ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...

YouTube just announced YouTube Labs, which is being described as a "new way for users to take our cutting edge AI experiments for a test drive." This looks like a ...

YouTube has a new Labs program, allowing listeners to “discover the next generation of YouTube.” In case you were wondering, that generation is apparently all about AI. The streaming site says Labs ...