Google which has 75 percent market share is the go-to option for brands if they want to be seen. AI chatbots have captured ...

Publishers have been candid about losing 20%, 30% and in some cases as much as 90% of their traffic and revenue due to the ...

While they may appear minor, ccTLDs carry considerable weight in branding, regional search engine optimization (SEO), local ...

To understand the link with media buys, advertisers need to analyze the digital ecosystem and view it as a single cohesive ...

By Medium (Mobile and desktop): Due to the increasing penetration of smart phones and tablets in the country, mobile medium received a greater share in the digital advertising expenditure. The ...

This story is part of your SHN+ subscription In 2026, the oldest baby boomers turn 80. It’s an important time for the senior living industry, but not an ...

Artificial Intelligence (AI) technologies are no longer a futuristic concept — they are practical tools that organizations of ...

Instagram’s quiet rollout of AI generated search titles for public posts is not a minor tweak to how people discover content.

Here are several online and offline marketing techniques that you can use to reach more potential customers for your ...

Everyone wants to rank on Google, but not everyone knows how to get there. This creates a huge opportunity for skilled search ...

Evergreen content isn’t immune to decline. Learn why content decay 2.0 happens, how AI and SERP changes impact rankings, and ...