Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

With marketplaces congesting the ecommerce field, brands often rely on data to see what works, what didn’t work, or how consumer behaviour is going to change in the future. Descriptive and predictive ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Today, organisations across sectors deal with vast quantities of data, ranging from customers’ personal details, browsing habits, and purchasing histories. By leveraging analytics, businesses are able ...

A robot mounts a windshield on a Mercedes Benz A Class on the assembly line at the Daimler AG factory in Rastatt, southwestern Germany, on February 4, 2019. THOMAS KIENZLE/AFP/Getty Images I have to ...

Now that the era of big data is in full flow, any organisation that wants to succeed in today's hyper-competitive market must now be implementing data-driven decision-making. Many organisations have ...