A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

Co-founder Jon Kamen and entertainment president Dave Sirulnick also discuss producing Hamilton for Disney+ and the future for filmed captures of Broadway shows ...

The CEO is prioritizing achieving mass popularity through ChatGPT versus moonshot projects like artificial general ...

Every campaign faces a learning phase. Understanding triggers and strategies helps balance stability, spend, and algorithmic trust.