Have you ever stared at a tangled web of paired columns in your dataset—”Size 1/Value 1,” “Size 2/Value 2,” and so on, wondering how to make sense of it all? It’s a common frustration for anyone ...

Have you ever opened an Excel file and felt a pang of unease? Rows upon rows of data, cryptic formulas sprawled across cells, and a tangle of manual formatting that seems one misstep away from chaos.

As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today ...