Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Writing a blog post isn't exactly rocket science. But, there are definitely strategies that can take a good blog post and make it great. I've written literally thousands of blog posts for sites like ...

Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

I just hit publish on my 100th blog post on LinkedIn. When I started writing on LinkedIn nearly two and a half years ago, I wasn’t sure about what I would even write about. I just knew I wanted to ...

When it comes to marketing online, you’ve probably already heard that “content marketing” is one of the best ways to spread the world about your site and position yourself as an industry expert. But ...

Whether blogging can be business-changing is no longer up for debate. We’ve reached a point where most businesses understand the importance of consistent blogging, but what exactly is needed for ...

Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow a phrase from Google itself, the answer to that ...