One of the fun benefits of Disney acquiring Fox is that it’s transformed a whole new wave of comic book crossovers from fanboy dreams into reality. In 2023 we got Predator vs. Wolverine, a miniseries ...

With Alien: Romulus out this week, we're resurfacing this op-ed which looks at how the film's director, Fede Álvarez, could be on the verge of getting the Alien franchise back on track. The Alien ...

Brands rarely operate alone anymore. Campaigns, platforms, events and partnerships increasingly require multiple brands, sub-brands or business units to show up together. Sometimes it’s a parent brand ...

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