Here's how you should approach YouTube SEO, based on Google's published paper about the YouTube video recommendation system. YouTube’s recommendation engine is one of the most successful innovations ...

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. At first glance, it makes sense. YouTube and Google Search seem like close cousins. Many B2B content teams ...

Are you using marketing videos in your social media strategy? Interested in getting them ranked higher on the most popular video search engine? In this article, I’ll show you first-hand pieces of ...

Few platforms have demonstrated the power and reach of YouTube, an online juggernaut boasting over 2.7 billion logged-in monthly users. YouTube offers an unrivaled opportunity for marketers to connect ...

It’s a much quoted internet ‘fact’ that YouTube is the second most popular search engine. But using the standard definition of a search engine as a system that can crawl every murky corner of the ...

Video is no longer just another tactic to help you get the most out of your content marketing. It has become an absolute must if you’re serious about getting your product or service in front of the ...

YouTube processes more than 4 billion searches a month, making it the second largest search engine of today. While you might think of YouTube as a platform for entertaining cat videos, the fact that ...

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture ...

It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and ...

For the original iTunes version, click here. This week, guess what, we had more volatility over the weekend and also a blip in the middle of the week. Google also had another indexing bug that lasted ...