Ryff has a big idea that it says could turn the $23 billion product placement market upside down. Product placement is the advertising tactic of placing a branded object, like a bottle of Coca-Cola, ...

Apple has been granted a patent (number 11,080,932) for a “method and apparatus for representing a virtual object in a real environment.” It involves allowing the rumored “Apple Glasses” to record a ...

The ultimate goal to making virtual reality feel more like reality is letting users physically touch non-existent objects in a VR world. Until we figure out the technology behind Star Trek’s Holodecks ...

Apple devices such as "Apple Glass" may integrate real-world objects into Apple AR or VR experiences, specifically to avoid the wearer colliding with them. The giant majority of Apple's many patents ...

Researchers at Carnegie Mellon's Future Interfaces Group have come up with a novel way of letting VR users "feel" virtual surfaces, with the use of a puppet-style glove that can stop your fingers in ...

Scientists have developed an ultra-light glove -- weighing less than 8 grams per finger -- that enables users to feel and manipulate virtual objects. Their system provides extremely realistic haptic ...

Go find a makeup mirror. There's a good chance you have one in the bathroom. You know the type—it has a surface that shows you a zoomed-in image of your face. If you have one nearby, you can use this ...

Apple is researching technology to allow an "Apple Glass" user to not be constrained to fixed physical gestures or touch controls, and instead manipulate any object to alter what is visible on the ...

The race to understand the brain has just crossed a new threshold, with a supercomputer-driven model that behaves less like a ...