In the dynamic realm of digital marketing, copywriting continues to be a cornerstone skill. As a marketer navigating the ever-changing landscape, understanding the evolution and ongoing significance ...

When you have to talk to someone you don't know about a job, it matters what you say at the start. Copywriter and marketer Johnson Kee shares his secret for cold calls: making the company think about ...

As part of their PGY3 training, Internal Medicine residents Brian Sanders and Matt Christensen decided to address gaps in medication reconciliation for patients at discharge. Discharge medication ...

When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the communication of problem statements. Problems are often ...

Throw half a dozen entrepreneurs in a room together with a whiteboard, and they’ll be able to come up with a thousand business ideas in a couple of hours. It’s the nature of entrepreneurship. Our ...

There is an old adage about what the command "to secure the building" means to each military service. It goes like this: The Navy would turn out the lights and lock the doors. The Army would surround ...

Of the many skills leaders need to be effective, research consistently shows that complex problem solving is paramount. For most of us, however, solving difficult problems and selling the solutions ...

In a world where digital communication and remote work has become the norm of modern life, having a voice has become increasingly challenging for professionals. While this is not a surprise to many, ...