These important questions are often covered here on Search Engine Journal in very useful articles. But it’s important to not just understand what tactics might be working to help you rank. You need to ...

Ten years have passed since Google introduced the Penguin algorithm and took a stronger stance on manipulative link-building practices. The algorithm has had a number of updates and has become a ...

Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it. Google uses a machine-learning artificial intelligence system called ...

Only a few years ago, web search was simple. Users typed a few words and waded through pages of results. Today, those same users may instead snap a picture on a phone and drop it into a search box or ...

This article was featured in One Story to Read Today, a newsletter in which our editors recommend a single must-read from The Atlantic, Monday through Friday. Sign up for it here. A few weeks ago my ...

The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking. A trove of leaked Google documents has given us an unprecedented look ...