Schema.org is a collection of vocabulary (or schemas) used to apply structured data markup to web pages and content. Correctly applying schema can improve SEO outcomes through rich snippets.

A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine ...

Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results. Schema markup is the language of search engines. Learn ...

In December, Google told us they would move its structured data testing tool from Google's site to the Schema.org domain. This was after it first said it will deprecate the tool, since Google only ...

XML has two main advantages: first, it offers a standard way of structuring data, and, second, we can specify the vocabulary the data uses. We can define the vocabulary (what elements and attributes ...

Schema markup is a type of microdata that creates an enhanced description Google might use in search results as a rich snippet. In essence, it’s a shared vocabulary that enables search engines ...

When working with various data types at the speed of big data, this method is ideal for integrating and aggregating assorted information for the holistic value it provides The issue of schema—and what ...

Today’s guest post is written by Julie Stern, an author and consultant who focuses on conceptual understanding. Have you ever been frustrated by how quickly students seem to forget what you’ve taught ...

Of all the patterns in the SOA design patterns catalog there is perhaps no other as simple to understand yet as difficult to apply in practice as Canonical Schema. There are also few patterns that ...