Syracuse University is home to the only data repository in the nation dedicated to the archiving, storage and sharing of digital data collected through qualitative and multi-method research in the ...

AI tools are becoming an essential microscope for the modern investor, allowing us to quantify the unquantifiable and detect ...

Traditional open access repositories are designed for sharing quantitative data. But what about qualitative data – non-numeric information and concepts such as case studies or interview transcripts?

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Quantitative data management and analysis uses numbers in its methods, while a qualitative approach involves text. According to Norman K. Denzin and Yvonna S. Lincoln, the authors of "Handbook of ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

Researchers Pitch Strategies to Identify Potential Fraudulent Participants in Online Qualitative Research ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...

The results of growth marketing campaigns can take a while to surface. Early on, easy-to-digest metrics like ROI and the number of qualified leads may not be too impressive. Initial numbers could ...