PARALLEL construction is one of the most powerful tools for organizing and presenting ideas in writing. Indeed, it cannot be overemphasized that making sentences grammatically and semantically correct ...

Parallel structure is a unifying design element. When multiple advertisements use parallel structure -- for example, by incorporating the same colors, visual pattern, design themes or organization of ...

“Plop plop, fizz fizz, oh what a relief it is.” You might have thought that only the pill that goes with that jingle creates relief. But science suggests the jingle’s wording itself elicits relief.

In my last post here on Thoughts on Thinking, I discussed 7 Tips for Integrating Critical Thinking into your Writing and one of those tips was to develop an organised structure. In writing, not a ...

When you write, you enter a contract with your reader. The first clause in your contract is that you make sense. This clause applies to all of us, with the exception of candidates for political office ...