Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a ...

As a long-time marketing professional, I’m glad to see so many companies taking SEO seriously. Even so, too many are focusing on the forest and not the trees. They’re hyper-focused on grabbing ...

Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, ...

Interchange Corporation, a developer of local paid search technology, today plans to launch a local search engine aptly named Local.com. The new engine takes a comprehensive approach to aggregating ...

Service businesses aren’t being discovered through broad “best plumber in the city” searches anymore. They’re found through ...

Press Advantage, a leading press release distribution platform, today revealed compelling data demonstrating how local businesses are achieving significant online visibility improvements through ...

CEO of MSM Digital, polishing brands to uncover their "IT" factor then amplify to become highly recognizable thru strategic marketing. Starting a small business is demanding. From managing your ...

U.S. tech giant Microsoft ($MSFT) has won an antitrust battle against a local search engine provider in France. Lack of ...

At the Oshkosh Northwestern, our mission is clear: Deliver trusted journalism and content that strengthens and informs our community. That mission doesn’t change in the age of AI ‒ it becomes even ...