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Programmatic Is Coming To Local Linear TV

Local linear television advertising will be bought and sold on programmatic platforms within the next two to three years, agreed panelists on a TVNewsCheck webinar last Thursday moderated by this ...
Nasdaq

ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market

NEW YORK, May 8, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today ...
Morningstar

ITN and Magnite Empower Advertisers with Programmatic Access to Local Linear TV through New Private Marketplace

Self-service deal ID creation Precision controls for geo targeting, daypart, affiliate, program, and genre Auto-bidding for delivery management Digital-like delivery dashboards The result is a new ...
adexchanger

Linear TV Is About To Go The Way Of Radio. That’s A Good Thing

Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets ...