NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...
Advertisers are being offered ways to target specific viewers at key times during a live broadcast, notably sports.
From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...
Ad spending growth is widely forecast to accelerate in 2024, after a challenging macro environment significantly dented budgets and growth in 2023. The US advertising market is already showing ...
Roku and Alphabet's recent results point to a revived digital ad market. This positive trend should reward nimble digital ad tech companies like Magnite and The Trade Desk. Magnite is an undervalued ...
Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...
The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges ...
The U.S. advertising market is already showing positive signs of growth, starting off 2024 with a 4.3% YoY increase in January. Meta leads the Magnificent 7 with a nearly 53% operating cash flow ...
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