NBCUniversal will incorporate 'Arrival Ads' for those who sign on to Peacock, among a host of other new ad-tech elements ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year ...

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Ad spending growth is widely forecast to accelerate in 2024, after a challenging macro environment significantly dented budgets and growth in 2023. The US advertising market is already showing ...

Roku and Alphabet's recent results point to a revived digital ad market. This positive trend should reward nimble digital ad tech companies like Magnite and The Trade Desk. Magnite is an undervalued ...

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges ...

AppLovin sold its Apps business for $900M, shifting focus entirely to high-margin ad-tech and AXON platform growth. Ad revenue hit $999M in Q4-24, accounting for 73% of total revenue, with a 78% ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

Nihon Kohden, a global leader in medical device innovation for high-precision patient monitoring and diagnostics, has announced via press release the acquisition of a 71.4% stake in NeuroAdvanced Corp ...

The past decade on The Flats has been a slow fade from national relevance, but now Georgia Tech finds itself at a critical inflection point. Brent Key, once the sentimental interim, now sits in year ...

The U.S. advertising market is already showing positive signs of growth, starting off 2024 with a 4.3% YoY increase in January. Meta leads the Magnificent 7 with a nearly 53% operating cash flow ...