Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform it acquired from Microsoft in 2013. The news comes two months after Business Insider revealed ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is ...

In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help? The rise of programmatic advertising over the ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

Google is intensifying its efforts to counter ad blockers, particularly on YouTube, by experimenting with server-side ad injection. This method embeds ads directly into video streams, making them ...

Post updated on 6/14 to add a comment from Google confirming the reports about experimentation with alternative ad injection methods. YouTube reportedly now injects ads directly into video streams to ...

A mysterious hacker group has been taking over ad servers for the past nine months in order to insert malicious ads into their ad inventory, ads that redirect users to malware download sites. This ...

For years, digital marketers have been shackled to an increasingly outdated technology known as cookies, which are still used to measure and target digital ads. Cookies — bits of code dropped into web ...