Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile advertising is having a big moment. Mobile app and game publishers ...

Delivering next-gen B2B programmatic ads powered by first-party data, human verification, and zero outsourcing for ...

This fall, noncommercial jazz station 88.3 WBGO(FM) in Newark, N.J., partnered with SoundStack to launch programmatic ...

Opening up Snapchat shows to programmatic buys could help Snap drive ad revenues but it also runs the risk of having a negative impact on the platform's premium positioning as programmatic typically ...

Darren Marlar launched his podcast "Weird Darkness" over four years ago, but until recently, he was hardly earning any money from it. "Weird Darkness" is downloaded more than half a million times per ...

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Programmatic ads have significantly disrupted ...

Cyril Daoud is the CEO of Hoppr, a global advertising innovator whose technology extends messaging and branding on digital devices. After being canceled in 2020 because of Covid, this year’s ...

When it comes to mobile ad performance, ads on tablets perform significantly better than ads served to handsets, according to mobile ad company Medialets' report on the first half of 2014. In-app ads ...

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (FUBO), the leading sports-first live TV streaming platform, announced today the availability of programmatic pause ads. Fubo is the first Connected TV (CTV) ...