Oh no, I just got word of yet another "big" change to another of the partner programs from a CRM vendor we work with. I'm not going to name the CRM vendor. But I can tell you this: you've heard of ...

Data and artificial intelligence are crucial for effective customer loyalty programs. They are also revolutionizing the role of traditional CRM platforms. Initially, CRM systems changed business ...

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Customer relationship management, or CRM, is a promotional tactic used in integrated marketing and other types of consumer-focused marketing. CRM programs use database management to build long-term ...

The Financial Planning Association has released its first comprehensive report on the various client relationship manager software products available to advisors. The report, entitled "FPA-ActiFi ...

OpenClose has announced that it has completed an integration with Continuity Programs Inc.’s cloud-based MyCRMDashboard.com customer relationship management (CRM) software. This new interface provides ...

WALLED LAKE, Mich.--(BUSINESS WIRE)--Imagine what it would be like to go through a name change 50 years after a company was founded. Interestingly enough, the potential brand upheaval for Kirk King is ...

NEW YORK ? Panelists at Mobile Marketing Day, cohosted by the DMA and Mobile Marketer, discussed how to build an opted-in SMS database that ties in with other channels such as email and direct mail.

Information technology is a costly enabler of customer relationship management. But CRM programs coupled with smart technology and strategy may soon mean the end of the road for mass marketing in the ...

The amount of data we create each day is astronomical. According to the World Economic Forum, the digital universe will likely reach 44 zettabytes in 2020. That is 40 times more bytes than there are ...