A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Even companies that do not engage in ecommerce benefit from an effective website since customers often find businesses through Internet searching. Companies may perform a website analysis for numerous ...

Software makes the SEO world go round. From analyzing your website data to performing research, effective SEO relies on a series of tools to assist humans in decision-making. Paid subscription tools ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Many researchers are interested in obtaining new kinds of data directly from ...

Afrobarometer ( www.Afrobarometer.org) has completed two weeks of training for journalists, civil society actors, and ...

On Dec. 19, a federal judge permitted a lawsuit to proceed with four claims against Microsoft and Qualtrics related to the two companies’ acquisition of private health data from Oakland, Calif.-based ...

Now that CSG funding is gone and with it all demographic reporting requirements, our ability to track our progress as a ...