There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes ...

How thinking like a video game player can help today’s digital copywriter create copy that improves reader engagement. “We are no longer readers, we are explorers,” writes David Dylan Thomas in his ...

I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into ...

As it turns out, web copywriting is a contentious issue - peppered with strongly differing views and hotly defended opinions. At this kitchen of contention, it can be hard to distinguish between the ...

These days, freelance copywriters get a good portion of their business from companies doing business online. In fact, the e-commerce industry, which is projected to spend $134 billion on marketing in ...

When writing Website copy, thinking like a search engine is usually a good thing. Go too far with it, though, and you can end up with spam-flavored Web content that will negatively impact your site’s ...

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or ...

Not everyone knows how to do it. Not everyone can do it well. And just because web copywriting and copywriting have one word in common, doesn't make them the same animal. In truth, they're two ...

Getting people to click has always been the bread and butter for digital marketers. The topics of using search engines and social media to garner clicks have been well covered, but mobile phones and ...

Web Copywriting Service Provider Andrew Pegler Media is an Australian company best known for their business writing services and courses. Andrew Pegler Media specialises in web copywriting, annual ...