When business owners talk about analytics, they often are referring to web analytics. They talk about setting up tools such as Google Analytics or Adobe’s SiteCatalyst to track page views, test ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

CFO of Sandline Global & author of Deep Finance, Glenn has spent the past two decades helping startups prepare for funding or acquisition. With the ever-increasing amount of data available to ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Data analytics is defined as the capability ...

Regardless of the size of your business or what industry you’re in, we’ve all become increasingly reliant on analytics. It’s easy to understand why, as analytics have the ability to help you make ...

Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Data analytics help investors analyze investment data for better decision-making. Descriptive, diagnostic, predictive, and prescriptive analytics offer varied insights. Techniques like regression and ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

As technology continues to evolve, it promotes changes to business models and surprises those who are unprepared. Businesses change their strategies and the way they operate. New threats and ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Data generated by ...