Mashable

Google's 'Try it on' AI shopping tool impressed and mortified me, and now you can try it too

At Google I/O 2025, the tech company announced a ton of new AI features, and one of the most interesting is a virtual clothing try-on tool. Almost as soon as the feature was released, users started ...
TechCrunch

Google’s virtual try-on shopping tool expands to more countries, now lets you try on shoes

Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced the feature now lets users ...
Mashable

Google's new AI tool aims to make online shopping more diverse and size-inclusive

Google brings AI into online shopping, aiming for a more diverse e-commerce experience. Credit: Google Cher's virtual closet in the 1995 film classic Clueless is one of the most coveted futuristic ...
Retail Dive

Google introduces generative AI virtual try-on tool

In an attempt to replicate the fitting room online, Google has released a new virtual try-on tool using generative artificial intelligence that is available through its search engine, the company ...